A while back we talked about what QR codes are and how we applied them to our marketing process for our Clock Hour Class in December. As a follow up to that post, today, we’re going to talk about how we went about generating our own unique QR codes.

How to generate a QR Code

Code Machine

Remember that QR codes have many applications. But, for our purposes, we are using the codes to enable smartphone users to easily find our web page of choice when they point their smart phone at our code which is on a printed flyer. If you think about it, QR codes are adding a whole new level of interactivity to printed materials. We joke about how antiquated print has become, how it’s not really forward-able or shareable, and how you can’t tweet it or add it to your favorites. But now that’s not such a problem because if a print item is QR code-enabled, a person with a smartphone can take action and (in Ticor’s case) register for a class, read a print article on the web, watch an escrow video, or ultimately order title and escrow

So Here are the steps we took to get and apply our QR code:

1. We decided what page we wanted our readers to land on. In our case we wanted our readers to have an easy way to register for our Real Estate Clock Hour Class via eventbrite.com. Our actual URL was http://foxburyclockhours.eventbrite.com.  We’ll call this the landing page URL

2. We copied the Landing Page URL and pasted it into a QR Code generator. We used http://qrcode.kaywa.com/. It’s free and easy to use. The QR code generator created our QR code and we saved it as an image to our hard drive.

3. We added the code to our print piece. We use InDesign, Word, and Publisher for various print pieces and each of them allow us to overlay the QR Code wherever we need to.

4. Finally, we tested it! It’s actually still a thrill to effectively “click” on a piece of paper to navigate to the web!

For more information about our Title & Escrow and Technology Clock Hour classes, please check out our Puget Sound Clock Hour Classes Page!

7 Comments
  1. Matt, Not supported throught the Iphone?

    • Hello Debbie – Thank you for the comment. Are you asking about how to read QR Codes with the iPhone? Or, are you asking about creating a QR code with your iPhone?
      -Matt

  2. nice job Matt…thinking of a QR on some new biz cards eventually

    • Thanks Darren! That’s on my list too. I’m still deciding on where my landing page will be and what to put on it. I’m thinking maybe a landing page on ticorblog.com with a thank you video, brief bio, and links out to other networks. Oh yes and a link to Order Title & Escrow!

  3. I think it might be best to put a V-card QR code on my business card. When I tried to generate one it produced a .php file. Is that as easy to work with as a jpg?

    • Hi Alice, I’m in the process of designing cards with qr codes on them as well. When you generated your qr code image, did you try right-clicking the qr code image and choosing “copy” then pasting it into your layout?

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