Last year Facebook began allowing users to set custom URLs or web addresses for their fan pages. This is a great feature because it allows us to promote our fan page address in plain english. Instead of having an address that has a hundred random characters in it that nobody could remember, we have a nice and tidy URL that is much more memorable. And in our case it is the same as our Twitter address and ‘mothership’ website.
Our Old Facebook URL looked something like this:
Our new Custom Facebook URL is much shorter and easier to remember:
Ticor’s Twitter account
Ticor Title Northwest Mothership Website
With ‘myticor’ in each address, we have congruency among our website and social accounts which reinforces our brand.