Last year Facebook began allowing users to set custom URLs or web addresses for their fan pages. This is a great feature because it allows us to promote our fan page address in plain english. Instead of having an address that has a hundred random characters in it that nobody could remember, we have a nice and tidy URL that is much more memorable. And in our case it is the same as our Twitter address and ‘mothership’ website.
Our Old Facebook URL looked something like this:
http://www.facebook.com/#!/pages/My-Super-Long-Fan-Page-Address/335531722729?ref=not-memorable
Our new Custom Facebook URL is much shorter and easier to remember:
http://facebook.com/myticor
Ticor’s Twitter account
http://twitter.com/myticor
Ticor Title Northwest Mothership Website
https://myticor.com
With ‘myticor’ in each address, we have congruency among our website and social accounts which reinforces our brand.
