“How does blogging lead to Real Estate business?” It’s one of the first questions I hear from Real Estate Professionals when we start talking about modern marketing methods including social media. The uber-short answer is that blogging creates opportunities for conversations, communities, relationships and good old fashioned networking. From there, a Real Estate person can do the work of identifying the real estate related opportunities that arise within their networks.
And anyone who has attended a Social Media clock hour class or networking round table of ours over the last few months has probably heard of the “365 things to do in…[insert city name here]” hyper-local Real Estate Blog phenomenon. In our classes we have used the 365 things example as a way of illustrating how a Facebook business page can work in concert with a hyper-local real estate blog. But with so many “365 things to do in…” pages popping up, there is one in particular that deserves a close look as the original in the Northwest.
Dale Chumbley is the originator of “365 Things to do in Vancouver, WA“ and Clark County Real Estate Guide in Vancouver, WA. He was recently interviewed by Mike Mueller of AreWeConnected.com via Blog Talk Radio and I have shared it below. The engaging interview reveals the background story, his passion for his community, and strategies that he employs as he blogs about his community and connects it all via Facebook.
Two are better than one… (even when it comes to ordering title and escrow online)
We offer two ways to order title and escrow online.
Ordering title and escrow online is not a new thing for real estate professionals in Seattle, Tacoma, and the surrounding communities. But for us at Ticor, allowing our clients to place a title and escrow order online without logging in to myticor.com is a new thing.
In the past, we have required our clients to create an account on our site that stores basic information like what real estate brokerage they are affiliated with, their phone number, email address, and who their representative is at Ticor, etc. In reality, this is the most efficient way for users to use our website. When logged in, placing a title and escrow order is quicker because the order forms will already be populated with the Real Estate agent’s or Loan Officer’s contact information. This saves a bunch of time keying in basic info when it’s time to order title and escrow.
But, we realize that not everyone wants to register on our website and remember a username and password. So we have created a title and escrow order form that is available for users that are not logged in to Ticor’s website. There are a few required fields that are necessary for us to identify who is placing the order of course. But the rest of the form has the same familiar fields that our loyal clients are accustomed to.
Thanks for the orders!
Marketing / Technology Integration
We’re very happy to announce that we have recently fulfilled the requirements for becoming certified green in our Title & Escrow Plant in Renton and in our Escrow branches around the Puget Sound! Quite simply, that means we are using technology to save paper, recycling more, and implementing more business practices that Reuse, Reduce, and Recycle!
Ticor has certified Green branches in the following locations:
The Ticor Dashboard is a prime example of one of the technologies that we use to reduce waste and facilitate a more efficient communication flow with all parties involved in escrow transactions. For a brief demo of our dashboard, click here.
Upon hearing of our newly minted status as Greener Title & Escrow people, one of our clients responded so positively, we decided to do an impromptu video to capture some of his enthusiasm about a more sustainable approach to handling real estate transactions!
Last year Facebook began allowing users to set custom URLs or web addresses for their fan pages. This is a great feature because it allows us to promote our fan page address in plain english. Instead of having an address that has a hundred random characters in it that nobody could remember, we have a nice and tidy URL that is much more memorable. And in our case it is the same as our Twitter address and ‘mothership’ website.
Our Old Facebook URL looked something like this:
Our new Custom Facebook URL is much shorter and easier to remember:
Ticor’s Twitter account
Ticor Title Northwest Mothership Website
With ‘myticor’ in each address, we have congruency among our website and social accounts which reinforces our brand.
Have you ever heard anyone say, “You don’t need insurance until you need it? ” It sounds a bit obvious and silly, but it’s true. Title insurance is one of those things that is sometimes looked at (and soon forgotten) as just a line item on the HUD 1 Settlement Statement. Many people don’t realize just how valuable a title insurance policy can be until it’s time to file a claim on what is most likely their biggest asset, the family home.
We won’t go into any horror stories today ( and how title insurance saved the property owner). There’s one point we want to make. When shopping for a title company for your next real estate transaction, please consider the claims reserve (or claims paying ability) of your title company. If by chance you choose a title insurance company that does not have a healthy claims reserve, you may find yourself in a precarious position should they encounter a surge in claims.
Ticor Title is backed by our nation’s largest claims reserve at $2.7 Billion dollars. It’s hard for most people to even imagine how much money that is. But it suffices to say that insuring the title of your property with Ticor is a smart move. Rest assured.
We’ve got you covered!